4 quick ways to increase the authority of your site
Before entering the " fundamental " backlinks, it is good to reinforce the authority of your site. Remember, the purpose of link acquisition is to build the authority of your site. The more your site is rated by Google, the easier it is to rank for its keywords.
1. Repair broken external links
Remember, every external link you place on your site destroys authority.
This is why it is important to audit your site (here is an SEO checklist…