Email Marketing Gone South: What Am I Missing?

Hi All,

After years doing email marketing ‘the right way’ [e.g. getting leads from my sites, implementing mats and on-click forms, sending geolocated emails etc.], I decided to try a more aggressive approach – and I found out I was quite unprepared for that.

As many of you do, my process has been:

– To buy lists from providers I knew
– To scrape emails through our dear ol’SB
– To scrape emails through a similar crawler one of my guys developed here
– Filter everything through excel and…

Email Marketing Gone South: What Am I Missing?