First time making an instagram account.

Well, it isn't my first instagram account but the first one I actually want to grow. I want to make a sneaker/fashion related instagram and start it from scratch. I've seen the post about the DIY instagram bot and I was wondering what are your thoughts on it? Also, do you guys have any advice on a beginner like myself? Where can I find quality content to post on my insta, how many do I follow per day and such? Any help appreciated. Cheers.