The "basic" backlinks improve the TrustRank of your site. The more "trustworthy" your site is, the better your performance will be from search engines.
The backlinks will then create a halo of confidence around your site. Simply because you are using nothing but branded and non-optimized backlinks links on authority sites.
Important note: You should use only null links or brand anchors for basic backlinks.
The first thing you need to do is secure all the properties of the…