Marketing 101: How not to adress negative feedback – EA Style

EA's community team produced the most downvoted reddit post of all time.…ously_i_paid_80_to_have_vader_locked/dppum98/

Also one of their community managers chickened out and deleted some his tweets where he insulted users in response of that subredit post.

And still EA will rake in a shitload of money. What can we learn of this, when your big enough and your customers are stupid it enough you can milk them.